You know your ACoS. But do you know what your ACoS should be?
Most Amazon advertisers measure the wrong thing. ACoS tells you what you spent — not whether it was worth it. The Profit Audit shows you both.
No credit card. No sales call. Just clarity.
ACoS doesn't account for royalty margin. Two advertisers at 40% ACoS can be in completely different economic positions. One is profitable. The other is subsidizing Amazon.
Break-Even ACoS is the number below which you're profitable. It depends on your royalty rate, KENP income, and series read-through. It's specific to your account. No one else's number applies to you.
Most advertisers have never calculated it. They're spending against a benchmark that has nothing to do with their margins. That's Blind Spend™ — and the Profit Audit is how you find out if you're doing it.
The economic line your account cannot blindly cross. Calculated from your specific royalty margin, not an industry average.
The distance between where you are and where you should be. A concrete number, not a vague observation.
A 100-point score across five dimensions of account health. A map of where the next dollar should go.
The three biggest sources of waste in your current spend. Ranked by impact, not alphabetically.
The campaigns and keywords closest to harvesting profit. What deserves more budget before anything else.
The first actions to take, in priority order. What to block, what to harvest, what to leave alone.
The Profit Score measures account health across five dimensions. It's not a vanity metric — it's a map of where the next dollar should go.
Most advertisers don't lack effort — they lack a clear starting point. The Profit Audit gives you a prioritized list of the first seven days: what to block, what to harvest, what to leave alone.
Identify and block confirmed negative keywords draining spend without returns.
Review under-allocated winners — campaigns earning at strong ACoS but underfunded.
Reallocate budget from confirmed waste to proven performers, in priority order.
The AdsGame Profit Loop™ operationalizes everything the audit surfaces — automatically, week after week.
After the audit, you'll understand your account's economics. AdsGame then executes the same logic continuously — so you don't have to return to it manually every week.
I wasn't looking for a dashboard. I was looking for clarity on where the money was going and whether it was working.
My own account was running at 80–90% ACoS. Every dollar I spent was mostly going back to Amazon. I started treating advertising as a capital-allocation problem. The account moved into 30–40% ACoS — consistently, for months.
The Profit Audit is the diagnostic I built for myself — made available to other Amazon advertisers. It starts with the question I had no answer to: what should my ACoS actually be?
Founder result shown. Individual results vary by account, product economics, market conditions, campaign history, structure, and execution.
No credit card. No sales call. Delivered within 24 hours.